You Don’t Have To Dominate Your Niche
As a niche marketer you always hear advice to try to dominate your niche to bring in the superior earnings, but you may not have the resources to drive your website to the top of the search engines for your chosen keyword. But you know what? You don’t need to.
This article will be assuming that you have a plan to build a niche site that won’t be aiming at making money through Adsense. I believe the single most important factor when monetising a site with Adsense is that you generate traffic, the more traffic you get the more the revenue rises. In this case I am talking about getting traffic to your site who want to actually buy a product and are motivated to buy now.
Use A Bottom Up Approach
As a small scale niche marketer all you need to do is decide on a product and commence building your site. You are guaranteed to make money, exactly how much money will be determined by how many people are looking to buy what you’re selling. As an example for the purposes of this discussion, let’s say we have decided to target vacuum cleaners and we will be selling them through eBay.
Now, if we were to try to dominate the keyword vacuum cleaners we’d find that we were in for a pretty hard time of it. Doing a Google search for the term vacuum cleaners brings back 7,480,000 competing sites which is a daunting number. Checking in the Google AdWords Keyword Tool we find that there is an approximate 110,000 searches per month for the term “vacuum cleaners”, so we know there’s traffic coming in.
As a small guy, we don’t want to target the big prize, at least, not this year. So we start to look at the brands of vacuum cleaners with the aim being to dominate these. Here are some of the makers to choose from with the average monthly search figures in brackets: Dyson (14,800), Electrolux (1,900), Miele (1,000), Hepa (590). There are many others, but you get the idea.
Going back to Google we find that the number of competitors for the search term Dyson vacuum cleaner drops to 564,000. Not quite so daunting but it will take some work to dominate, so we keep drilling down to a specific model and, taking one at random we might choose the Dyson DC20 vacuum cleaner. Now we’re talking with only 25,200 competing pages.
If you’re starting with a brand new site will be to make an introduction post which will be a long, content-filled post about vacuum cleaners. Everything you can possibly think about concerning vacuums, their history, the various companies, the styles and types available. It doesn’t really matter because what you are actually doing is providing a basic background about what your site will be about with a smattering of long tail keywords that will help get your site indexed all over the place. You will be absolutely nowhere for the specific keyword “vacuum cleaners” but you have paved the way for your next posts.
The next post is going to be an overview of Dyson Vacuum Cleaners, talking about the range of vacuum cleaners available, a little bit about the company, anything you can think of that you think a visitor might want to know if they were to visit a site about Dyson vacuum cleaners. I would also suggest listing every single model of Dyson vacuum leaner you can find on this post and return to it as you add the model posts to add a link to each new post.
Target The Committed Buyers
Now we come to the posts that are going to be where the paying customers are most likely going to come from. I would suggest writing a new post for each model that Dyson makes. As mentioned above, start with the Dyson DC20 vacuum cleaner putting the features, specifications, a picture of the machine and then search for quotes from customers or reviews about the vacuum and use them giving proper credit. In this post you would also put the eBay inline code to send the customers to buy the vacuum.
Here’s the rationale behind why doing things this way is so successful. People who are searching for a specific brand and model of vacuum cleaner or any other product are going to be much nearer to the point of buying than a person who merely searches for “vacuum cleaners”. In all likelihood, someone who knows enough to type in “Dyson DC20 vacuum cleaner” has already done their research and now wants to buy one. Sure you won’t get the thousands of visitors that you would if you were number 1 for vacuum cleaners but the number of buyers among the visitors you do get will be much higher.
Link Building Is Important
So, once 5 – 10 product posts have been added over the space of 1 – 2 weeks the site will hopefully been indexed thanks to the odd link thrown at it. I usually write an article about the product of around 400 – 500 words. Then I take that article to Article Marketing Automation and spin it so that it will be capable of being regenerated multiple times and then submit it for distribution where it is usually picked up by over 20 websites. This will give me 20 to 30 backlinks to my new niche site. You might have a different way to build links to your site but that will definitely be an important step in the process. Every so often return to the site and add another product page to expand the coverage, the more pages you add the more visitors you will get.
Just one more thought on the beauty of dominating the specific product pages. Every year manufacturers bring out a “new and improved” new model giving you a range of new search terms to dominate. Getting in early will have you sitting pretty for at least 2 or 3 years as the model runs its course from brand new to being sold second hand on eBay.
The choice is then yours, continue to dominate vacuum cleaners or move on to another niche and start all over again. Remember the more pages you add, the more targeted visitors you will get.
I’ve done this exact process over and over again and it never fails to prove profitable (note: I have not targeted vacuum cleaners - it was only an example). As I said at the start, it just depends how many people are looking for the product that will determine exactly how profitable it will be.
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